Customer analysis
Customer Pareto Analysis — Find the Customers That Matter Most
Rank customers by revenue, orders, tickets, or another measurable value. Use Pareto analysis to understand concentration and focus retention and growth efforts.
Interactive tool
Analyze customer contribution
Paste data, import CSV content, or use the sample dataset to see your vital few and cumulative contribution.
Turn raw data into a clear 80/20 decision
Edit, analyze, compare and export — everything runs in your browser.
Your Pareto insight
The first 3 categories account for 80.3% of the total. Start your investigation here rather than treating every category equally.
Why use ParetoScope?
Identify high-contribution customers without manually sorting spreadsheets.
See cumulative customer concentration and the vital few.
Use the same method for revenue, order count, support load, or other values.
Keep the analysis grounded in the data you provide.
Common use cases
Customers by revenue
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Customers by order value
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Accounts by annual sales
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Support tickets by customer
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Returns or complaints by customer
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Customer acquisition contribution
Rank your data, identify the largest contributors, and focus improvement work where it has the greatest potential impact.
Frequently asked questions
What is customer Pareto analysis?
Customer Pareto analysis ranks customers by a measurable value, such as revenue, and shows the cumulative contribution of the top customers.
Can I use revenue data?
Yes. Revenue by customer is one of the most common applications of Pareto analysis.
Does Pareto analysis tell me which customers to ignore?
No. It helps prioritize attention based on contribution. Business decisions should also consider profitability, strategic value, risk, and customer relationships.